# What’s better than a competitive cash offer? Building your brand with Opendoor By Derek Schairer | 2021-08-06 > New Home Consultant Steven Pellegrino shares how he helped his customers and built his brand with Opendoor. ## Key Takeaways New Home Consultant Steven Pellegrino shares how he helped his customers and built his brand with Opendoor. ### Overview Thousands of homeowners each year drive by, search online, and see billboards for new construction, leading them to dream about trading up to buy their ideal home. For Steven Pellegrino, New Home Consultant at Lennar, the best part of his job is to help a customer turn their dreams of a new home into reality! When a potential buyer came to his office and shared that they had heard about Opendoor and were excited to put an offer on a new Lennar home, Steven knew that Opendoor’s customer experience and cash offer buying power would help him help even more buyers. Further, he knew he could be at the forefront of the iBuying movement, and build a personal brand as a resource to help streamline the process of upgrading to a new build home for his customers. ### Challenge For new construction, there are many dreamers that walk into sales offices with an existing home to sell. And while that is common, it presents a challenge to New Home Consultants like Steven who is not currently allowed to sell his new homes to any home-to-sell contingent customers. These types of contingent buyers present unpredictable pipelines for sales offices, and Steven finds that working with Opendoor helps to keep his pipeline constantly flowing. When he sees a client with that dream home sparkle in their eyes, he’s able to present a scenario where those dreams can become a reality, and in a timely manner at that. ### Solution Opendoor has been a game changer for Steven, as he is able to offer his customers a way to move that fits their timeline with the flexibility and the ease of removing surprises from the closing process. ### Outcome After referring his first buyer to sell their home to Opendoor, Steven quickly learned that this was a tool he could depend on to help his client’s move through the process of upgrading their home more quickly and easily. In turn, he was helping himself. Since building his brand with Opendoor, Steven has evangelized it to his team. He even shared that realtor customers are using Opendoor over the traditional selling process to sell their personal homes because of the ease. #### Further reading --- *Originally published at [https://www.opendoor.com/articles/homebuilder-nhc-builds-brand-with-opendoor](https://www.opendoor.com/articles/homebuilder-nhc-builds-brand-with-opendoor)*