When it comes to getting an Opendoor offer, some listing agents request too late in the process. They’ll go into a listing appointment without knowledge of how Opendoor works. When a potential client asks about iBuyers, the response may sound something like, “You don’t want to go that route. Those companies make lowball offers and have high fees. That’s how they’re able to stay in business.”
If your response is similar, there’s more you can do to bring your client value as an agent. A full-service agent might respond with something like, ”Cash offers from iBuyers are another option to sell your home. What we do for every client is request offers from all the companies willing to purchase your home. We’ll break down all the options for you and share the pros and cons of each, so you can make the best decision knowing all your options.”
To make your life easier, here are slides agents can use in a listing presentation to explain Opendoor. Here, you’ll find:
- What sellers get with Opendoor
- How Opendoor makes competitive offers
- What goes into the service charge
- How the offer will look
- Quotes from real customers
Once you get the offer, successful agents who work with Opendoor typically present a side-by-side net sheet. Here’s a net sheet template you can use that shows the comparison between listing traditionally on the MLS vs selling to Opendoor. From there, guide your client to choose what option works best for them.
Sam Westelman is the Brokerage Collaboration Manager at Opendoor, focused on developing and launching strategic partnerships with brokerages and agent teams across the country.