What’s Better Than a Competitive Cash Offer? Building your Brand with Opendoor

August 6, 2021 — Written by Derek Schairer

New Home Consultant Steven Pellegrino shares how he helped his customers and built his brand with Opendoor.

Overview

Thousands of homeowners each year drive by, search online, and
see billboards for new construction, leading them to dream about
trading up to buy their ideal home. For Steven Pellegrino, New Home
Consultant at Lennar, the best part of his job is to help a customer
turn their dreams of a new home into reality! When a potential buyer
came to his office and shared that they had heard about Opendoor
and were excited to put an offer on a new Lennar home, Steven knew
that Opendoor’s customer experience and cash offer buying power
would help him help even more buyers. Further, he knew he could be
at the forefront of the iBuying movement, and build a personal brand
as a resource to help streamline the process of upgrading to a new
build home for his customers.

Challenge

For new construction, there are many dreamers that walk into sales
offices with an existing home to sell. And while that is common, it presents
a challenge to New Home Consultants like Steven who is not currently
allowed to sell his new homes to any home-to-sell contingent customers.
These types of contingent buyers present unpredictable pipelines for sales
offices, and Steven finds that working with Opendoor helps to keep his
pipeline constantly flowing. When he sees a client with that dream home
sparkle in their eyes, he’s able to present a scenario where those dreams
can become a reality, and in a timely manner at that.

Solution

Opendoor has been a game changer for Steven, as he is able to offer his
customers a way to move that fits their timeline with the flexibility and the
ease of removing surprises from the closing process.

Opendoor is perfect for me to
use for the right customer. It’s
a competitive offer and you get
to stay in your current home up
until your new home is ready.
That means no moving twice,
no paying for an apartment or
storage while you wait.

Steven Pellegrino, New Home Consultant for Lennar

Outcome

After referring his first buyer to sell their home to Opendoor, Steven quickly learned that this was a tool he could depend on to help his client’s move through the process of upgrading their home more quickly and easily. In turn, he was helping himself. Since building his brand with Opendoor,
Steven has evangelized it to his team. He even shared that realtor
customers are using Opendoor over the traditional selling process to sell
their personal homes because of the ease.