Brand guidelines

Welcome. These are the core elements that build our brand.


The Opendoor Logo is a custom logotype that conveys our neighborly, straightforward, and knowledgeable personality.

Opendoor Primary logo

Primary Logotype

The Opendoor primary logotype should be used whenever possible to maintain brand recognition and consistency. Please refer to clear space and color contrast guidelines for best practices.


The Opendoor logotype and symbol should always be surrounded by a minimum area of clearspace. This space ensures that headlines, text, and other elements do not encroach on our branding.

The clearspace distance is based on the x-height of lowercase letterforms. Please note that this is a minimum and should be increased whenever possible.

Minimum sizes

The minimum sizes vary for print and digital. Please refer to the corresponding guidelines and be mindful when using the logotype for different applications.

The 1:10 ratio rule

For digital applications, use the logotype at multiples of 10 to avoid aliasing.


We use the full-colored and reversed version of the logotype when applying it against solid backgrounds. It’s important to ensure sufficient contrast between the logotype and background color or imagery. Please refer to the following examples as a guide to the recommended variations.

Reversed (white/knocked out)

A) Reversed on brand blue
B) Reversed on navy blue
C) Reversed on full color image

Full color (solid brand blue)

D) Full color on white
E) Full color on light tint
F) Full color on dark/navy

Logo misuse

The Opendoor logotype should always be reproduced from approved artwork and adhere to proper usage guidelines. The examples here represent unacceptable uses of our logotype. Please do not compromise or manipulate the Opendoor logotype.

Secondary Symbol

The Opendoor symbol is an abbreviation of our logotype. The secondary symbol is used as shorthand within social media, and applications where the full logotype would not be practical.

Download assets
Opendoor secondary logotype

The clear space distance is based on the width of the interior space in the capital “O”. Please note that this is a minimum and should be increased whenever possible.

Minimum sizes

The minimum sizes vary for print and digital. Please refer to the corresponding guidelines and be mindful when using the symbol for different applications.

The 1:10 ratio rule

For digital applications, use symbol at multiples of 10 to avoid aliasing.

Symbol Guidance


The Opendoor primary color palette is composed of three core colors: blue, navy, and white. The blue and navy should be used regularly in marketing materials to reinforce the Opendoor brand.


Opendoor Blue

Pantone 2172 C | 2184 U
CMYK 86 42 0 0
RGB 20 123 209
HEX 147BD1

Opendoor Navy

Pantone 289 C | 289 U
CMYK 100 76 12 70
RGB 12 35 64
HEX 0C2340

OD Blue Tint 75%

OD Blue Tint 50%

OD Blue Tint 25%

OD Blue Tint 10%

Clearly white

Almost black
HEX 191919

Dark Grey
HEX 847E7A


Light Grey

Lighter Grey


General rule of thumb

If you are only allowed to work with limited color, it is best practice to select from the primary palette.


The color wheel to the right helps to illustrate proportional usage when creating communication materials. Please use this as a general reference guide.

Color matching

Careful matching of these colors is critical. Differences in substrate and process can affect color. The CMYK and RGB specs provided on the next page are guidelines only and should not be considered an exact match. Always proof against the PANTONE Color Standard.


Our primary typeface, Graphik, is used for headlines, subheadlines, CTA’s, and body text.

Primary typeface
Graphik light
Graphik Regular
Graphik Medium
Graphik Semibold

Graphik is a well-crafted functional typeface with an extensive array of weights. It works equally well in print and digital applications. Please use Graphik in all communication materials whenever possible.

Secondary typeface
Roboto Light
Roboto Regular
Roboto Medium
Roboto Bold

Roboto, is a sans-serif that shares similar qualities to Graphik. Roboto is intended to be used for digital applications and as an alternate when the primary typeface, Graphik is unavailable.

Headline (Semibold)

Get an offer on your home.

Body Text (Regular)

Buying and selling a home marks the start of a new chapter in life. At Opendoor we believe in a dramatically simplified experience, delivering confidence and peace of mind at every step. If you’re selling, sell your home to us to eliminate the hassles of showings and months of uncertainty. If you’re buying, we make it incredibly easy to tour hundreds of Opendoor homes so you can find the perfect one.

CTA (Semibold)

Voice and tone

The Opendoor voice is neighborly, knowledgeable, and straightforward. Our tone changes depending on who we’re talking to.


It helps to know that you have someone on your side during life’s most important transaction. We use warmth and empathy to establish a human connection with our customers.

Before: Restricted access
After: We’re not quite ready for company.


Our voice conveys expertise and quiet confidence so that our customers know they’re in good hands. We respect the gravity of life’s largest transaction and demonstrate a professional assuredness.

Before: Agents absolutely love working with us.
After: We’ve helped agents generate more than $60 million in commissions.


We reject the confusing, over-complicated jargon of real estate and speak in a way that anyone can understand. We’re always looking to say more with fewer words, and instead of relying on exaggeration, we let our product speak for itself.

Before: The average DOM in your neighborhood is increasing dramatically month over month.
After: On average, homes near you are on the market 12 days longer than they were last month.

Download the guidelines documentation