Table of contents
- Step 1: Decide how you’re going to sell
- With a real estate agent
- For sale by owner
- Sell to a real estate company
- Step 2: Determine list price
- Step 3: Prepare your home for sale
- Step 4: Market and list your home
- Step 5: Review offers and negotiate
- Top things to consider in a purchase offer
- Step 6: Accept offer and close the deal
- Due diligence and underwriting
- Sign title and escrow documents
- Step 7: Move to your new home
- Bonus tips: How to sell your home fast
- Time it right
- Get a pre-sale inspection
- Amp up the curb appeal
- Invest in high-quality photography
- Remove any evidence of pets
Selling your first home isn’t as simple as listing your home on the market. Much like buying a first home, the learning curve can be steep.
Step 1: Decide how you’re going to sell
Choosing how you’re going to sell dictates every other aspect of the process, from the selling strategy, to the cost of selling the home, and the preparation you’ll need to do.
In the digital age, sellers no longer need to list their home with a real estate agent—you have options. But, it’s important to weigh the pros and cons to determine the best fit for your circumstances.
With a real estate agent
The real estate agent (or listing agent) markets the home, prepares the paperwork, and communicates with the buyer’s agent—the real estate professional who assists the buyer with finding and closing on the home. Many sellers choose to work with an agent because they can offer guidance on pricing, incentives, and local market expectations.
For assisting you with the sale, the listing agent will typically charge 5-6% commission (fee varies by location) that then gets split with the buyer’s agent. Keep in mind, there are other costs to selling your home beyond agent commissions.
For sale by owner
With this option (often called “FSBO”), the owner manages all aspects of the sale. Because you are selling the home, you won’t need to pay a listing agent’s commission. In FSBO transactions, the seller has an asking price and can stick to that price, and it is up to the buyer to pay their agent a commission. Alternatively, the seller can negotiate the rate with the buyer’s agent.
The traditional process can be stressful—showings, repairs, offers that fall through, and months of uncertainty.
Generally the better condition your home is in, the more offers you will receive and the easier it is to justify the price.
While this can save money, it requires more time and effort. All the paperwork and home marketing fall on the seller. You’ll need to handle tasks like listing the property online, taking high-quality photos, writing listing details, and scheduling showings. Knowledge of the local real estate market is also important to accurately price the home.
For many homeowners, especially those who haven’t sold a house, saving money on the buyer’s agent fee isn’t worth the extra effort of handling all aspects of the sale.
Selling directly to a real estate company
The traditional process can be stressful—showings, repairs, offers that fall through, and months of uncertainty. Selling to a real estate company like Opendoor is an alternative way to sell your home that emphasizes convenience and certainty.
With Opendoor, you can receive a competitive offer on your home and then move on your own timeline without listing on the market. This enables you to skip several of the steps outlined in this guide. Unlike a home flipper that’s investing in undervalued homes to maximize price appreciation, Opendoor makes a competitive offer on houses that are in good condition.
For our services, we charge a service fee similar to the commission a real estate agent collects in a traditional sale.
Learn more about how selling to Opendoor differs from a traditional sale or request an offer from us. It’s free and there’s no obligation.
Step 2: Determine your asking price
Pricing your home requires a balance between personal expectations and market conditions. How you price your home can mean the difference between an offer and weeks or even months on the market.
Online tools can provide an estimate of your home’s value. The traditional way to value a home is to manually select a few comparable homes or “comps” that have recently sold in your area. It’s extremely difficult to find a perfect match so you, or your agent, will need to make adjustments. For example, if your home has three bedrooms but a comp has four, how much would the comp have sold if it had three? This gets even more challenging with features like pools, vaulted ceilings, and a mountain view.
Opendoor uses current market data to analyze hundreds of comparable homes along with info uploaded by the seller to make a real offer in just a few days. Learn more about how Opendoor calculates the value of your home.
Once you have a good idea of your home’s value, consider whether time or money is more important. You might price a home more competitively if you want to move quickly; on the other hand, you may choose to endure weeks or months of showings for a higher price.
The better condition your home is in, the more offers you will receive and the easier it is to justify the price.
Read our in-depth blog post on how to determine the value of your home and learn more about all the factors you should take into account when assessing how much your home is worth.
Step 3: Prepare your home for sale
Generally the better condition your home is in, the more offers you will receive and the easier it is to justify the price. Here are a few steps you can take to get your home in top condition before showings:
This is an important component of preparing a home for sale, as decluttering is the best way to make your home look clean, spacious, and ready for new owners. Consider your home from a visitor’s perspective — does it feel expansive and welcoming? Clear countertops, shelves, closets and corners where items have accumulated. Consider additional storage options if necessary to keep the home clear.
Decor, for selling a home, means making the space as neutral as possible — no funky accessories on the walls or overpowering colors. Neutral colors, for example, offer potential buyers a blank slate so they can imagine themselves in the home.
Make a plan for maintenance, so nothing falls through the cracks during the hectic home-buying and selling process. This way, your home remains in pristine condition until it’s under contract.
Make a plan for maintenance, so nothing falls through the cracks during the hectic home-buying and selling process.
Step 4: Market and list your home
If you work with a real estate agent, he or she will list your home on the MLS database and (typically) market your home by doing the following:
- Coordinating professional photographs
- Posting signage in the yard
- Hosting a broker/agent showing
- Organizing an open house
Choosing the for sale by owner option means the owner does all of the above. The most important part is getting the home onto the MLS, which feeds other real estate search engines.
Most agents review the MLS for new listings daily. A FSBO seller will be able to list on the MLS through a service by paying a flat fee.
Step 5: Show your home
Showings are a vital part of the selling process. The more people who tour the home, the more likely you are to receive an offer. You may need to allow buyers to come through, even when the timing isn’t convenient.
Step 6: Review offers and negotiate
If a buyer likes the home, he or she will make a formal, written offer. The offer is submitted by the buyer’s agent to the seller’s agent, or directly to the seller for FSBO transactions. Whether you have one or multiple offers may affect the considerations below.
Top things to consider in a home offer beyond the offer price
Buyer pre-approval: An offer should come with a pre-approval letter and proof of funds. These documents are strong indicators that your buyer can obtain financing for their mortgage, and will be able to close on the home.
Closing costs: Buyers may ask for closing assistance, which is a specific dollar amount at closing to assist with closing fees.
Seller concessions: Seller concessions are additional financial incentives sellers provide to buyers. Seller concessions can include additional money to cover things like inspection fees, title insurance, origination fees, or homeowner association fees for the first year.
Cash vs. financing: In a multiple-offer scenario, an all-cash offer is more competitive because the buyer doesn’t need bank financing. Without the bank involved, closing can happen in a matter of days.
Buyer’s contingency: This is a clause in a home sale contract that states the buyer can only buy the house after the sale of their current property. Many sellers accept offers with buying contingencies, but again, in a multiple-offer scenario, an offer without any contingencies is usually viewed as more competitive , since the sale of the home isn’t predicated on the sale of another.
Timeline:Some buyers may want an extended closing date — perhaps they’re moving for a job, or juggling school schedules, or their offer is contingent on the sale of their home. If you have other, similar offers, you may prefer a buyer better suited to your timeline.
Step 7: Accept offer and close the deal
Due diligence and underwriting
Once an offer is accepted, the home comes off the market and the buyer is allowed to do due diligence to inspect the home and ensure they’d like to move forward with the purchase. After the due diligence, the buyer must then obtain financing for the home, known as the underwriting period. During this time, the bank will inspect the buyer’s financials and the home under contract to ensure those buyers are good candidates for the mortgage loan.
Sign title and escrow documents
You’re almost there. All that’s left is for you to sign your title and escrow documents. Be sure to bring a valid photo ID with you when you sign. Following close of escrow, documents showing that the seller now owns the house will be recorded in public records. You’ll be wired your money, and the sale will be complete. Congratulations, you made it!
Step 8: Move to your new home
Many homeowners can’t purchase something new until they sell their current home. If you sell directly to a company that buys homes with their own capital, you don’t have to worry about these types of contingencies or other hangups, and you can begin shopping for your new home. If you’re counting on the sale in order to afford a new home, you’ll know exactly how much money you have to work with, instead of just estimating what your home might sell for.
The longer a home sits on the market, the more skeptical buyers can become.
With an agent or for sale by owner process, sellers have a lot more unknowns. In this scenario, you may want to look for a new home before yours is sold, which can be tricky since you may not know your exact budget or move-out date. It’s also a lot of work to look for a new home while selling another. Of course, some people have the finances to purchase a new home before selling their current one, but that’s not always the case.
Bonus: How to sell your house fast
A quick, seamless sale means less time showing and maintaining the home , and more time to focus on your next move. Also, the longer a home sits on the market, the more skeptical buyers can become.
If selling your home quickly is the biggest priority, you can receive a competitive offer from Opendoor in just a few days and close on your own timeline.
Additionally, here’s some advice to help you sell fast:
Determine the right timing
Market timing can impact how quickly a home sells. Research from the National Association of Realtors shows that across the U.S. home sales start to pick up in February and peak in the summer. This varies by location, so it’s important to research the timing of the market in your area. For example, mild winters help the real estate market in Phoenix remain steady all year long. In competitive urban markets like Seattle and San Francisco, the market doesn’t fluctuate as much.
There are also personal factors to consider when determining the right time to sell your home. Things like personal finances, family or lifestyle changes, and buying your next home, can all play a part.
Get a pre-sale inspection
Many real estate transactions can drag on during the due diligence and underwriting period as the parties negotiate repairs or issues discovered during the inspection. A pre-sale inspection can offer a homeowner time to address potential issues before listing the home, saving time on the back end of the sale.
Upgrade and renovate your house
To sell your home fast, make the home as appealing as possible. If you conduct a pre-sale inspection, make sure to address any concerns the report finds. It’s important to address the most critical home maintenance repairs such as fixing a cracked ceiling, damaged roof, or an outdated HVAC system. Be judicious with your pre-sale renovations, as only some upgrades will provide a good return on investment vs the amount of time you’ll need to put in.
Amp up the curb appeal
The curb appeal refers to the first impression buyers have of a home from the outside, so it’s important to visually draw them in. Flowers by the front door, trimmed hedges, new colored mulch, or a fresh coat of exterior paint can help generate interest and, subsequently, a sale.
Hire a professional home stager
Staging a home refers to creating an interior design that will appeal to potential buyers. Research from the National Association of Realtors finds 49% of buyers stated that staging helped them visualize a home, and that nearly 40% of agents find staging greatly decreases the time on market.
Staging could also increase the purchase price. A Home Staging Research study found that most staged homes sell for 6% to 25% more than homes that aren’t staged.
Invest in high-quality photography
An average of 70% of home searches begin online, over 90% for millennials, according to NAR. In the same study on digital real estate trends, 89% of respondents found photos useful.
At the end of the day, home selling is really about determining your priorities and which selling strategy will help accomplish those goals.
High quality photography taken by a professional can make the difference between numerous showings, and a listing with little interest. A professional photographer will also know how to properly light the home to maximize the selling features and appeal.
Remove any evidence of pets
Pet odors, stains, and property damage courtesy of animal friends can deter potential buyers. Odors and stains can be difficult to remove, and the damage is one more thing that new owners would have to address. In addition to addressing those issues, it’s best to ensure pets aren’t around during showings.
At the end of the day, home selling is really about determining your priorities and which selling strategy will help accomplish those goals. One of the best things you can do to help sell your home quickly is prepare your home to make a great first impression.
By Lauren Bowling
This article is meant for informational purposes only and is not intended to be construed as financial, tax, legal, real estate, insurance, or investment advice. Opendoor always encourages you to reach out to an advisor regarding your own situation.
Related guides and blog articles
→ How to prepare your house for sale
→ How much does it cost to sell a house
→ When is the best time to sell a house
→ How to increase your home value
→ How to sell and buy a house at the same time
→ Moving guide and checklist to organize your move
→ Most common misconceptions about Opendoor
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