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Opendoor reaches 100K customer transactions & launches 6 new markets

Written by
Megan Meyer Toolson

June 15, 2021


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Seven years ago, Opendoor had a goal to simplify how people buy and sell a home, empowering everyone with the freedom to move. It was an idea to make buying and selling a home one-click, and an idea to transform a category and build a generational company.

Over the past seven years, we’ve turned these ideas into reality. And today, we are announcing two new milestones on that journey: reaching 100,000 transactions, helping our customers buy or sell homes with Opendoor, and launching a record of six new markets in a single month, increasing our national footprint to 39 markets.

That’s 100,000 families, partners, newlyweds, single-parents, workers, retirees, and many more people across the country who have trusted us to help them move on to their next chapter, with ease, speed and certainty. And for that, we, at Opendoor, say thank you. Thank you to our partners. Thank you to our teammates. Thank you to all the customers who got us to where we are today.

A few of my favorite memories? Charlisa Boyd in Raleigh-Durham, North Carolina, who was able to sell her home to us quickly and move closer to her daughter and grandchildren in the timeline she needed. Robin Race in Atlanta, Georgia, who was emotional about leaving the home where her kids grew up, but sold to us to make the process easier. Working parents, Eric and Cassandra Herrin in Mesquite, Texas, who could tour homes on their schedule and ended up both buying and selling with us in one seamless transaction.

And today, we’re excited to announce Opendoor is now available to even more homeowners in six new markets: Miami – including Fort Lauderdale and Palm Beach, Florida; Oklahoma City, Oklahoma; Columbia, South Carolina; Reno, Nevada; and Knoxville and Chattanooga, Tennessee.

Homes across the U.S. are selling at record pace, and competition among buyers is fierce. With Opendoor, homeowners can get a competitive all-cash offer on their home in minutes, and free up the equity needed to make an offer on their dream home. As the first iBuyer to launch in Oklahoma City, Knoxville and Chattanooga, we’re looking forward to helping even more homeowners move with ease and on their timeline. Today’s expansion also builds on our existing presence in Florida, Nevada and South Carolina.

Here’s what to expect in each of our new markets:

Miami, Fort Lauderdale & Palm Beach, Florida

As the 7th largest metro in the US, the Miami area, including Fort Lauderdale and Palm Beach, have become a global hub attracting visitors and residents from all over the world. Regional General Manager, Jay Cherry adds, “The sunny climate, the rich cultural diversity, the proximity to Latin America, and the beautiful beaches make it an attractive place not only to visit, but to live, work, and play. The recent fostering of a tech ecosystem in South Florida has only further supercharged the rapid development of the area. We’re excited to be able to partner with buyers and sellers in the area, whether they are making their first move to the Sunshine State or simply upgrading to the next chapter in their lives.”

Oklahoma City metro area, Oklahoma

Oklahoma’s capital city offers new and current residents plenty of attractions, including a revitalized downtown with the Bricktown Entertainment District, Chesapeake Energy Arena to catch an Oklahoma City Thunder game, and top-notch museums like the Oklahoma City Museum of Art. Regional General Manager, Sharon Brown adds, “Oklahoma City’s culture and economy promises affordable housing options, creating a strong seller’s market and leading to trends like more homes being built in the area.”

Columbia, South Carolina

As the state capital, Columbia lies in the center of the state and attracts residents to the area with its flourishing economy, major university, military base, and surrounding natural beauty. Regional General Manager, Jon Enberg notes, “South Carolina’s capital city is a fast-growing metro that offers a small town feel and affordable cost of living. It also has a friendly culture, diverse economy, and incredible restaurants. Opendoor is a great service for sellers in the area and is an amazing option for those in the military who need to relocate often.”

Reno, Nevada

As the largest city in Northern Nevada, Reno has a booming economy. The Tahoe Reno Industrial Center is located just east of Reno and is the largest industrial park in the world, home to Tesla’s Gigafactory 1 as well as other household brands like Walmart, Google, Panasonic, and Petsmart. Regional General Manager, Andy Swanton adds, “Reno is one of the hottest and most diverse markets in the country. People are relocating from more expensive states, seeking lower taxes and better quality of life. Reno is a great market for Opendoor being just two hours away from a mature market like Sacramento, bringing operational efficiency to residents looking to call Reno home.”

Chattanooga & Knoxville, Tennessee

East Tennessee continues to witness rapid growth due to its family-friendly lifestyle, housing affordability, and vibrant growing cities. According to, the median housing price is up 11.1 percent in Knoxville as many continue to flock to this growing city. Chattanooga offers plenty of job opportunities, which is why the city was recently ranked as one of the best cities for young homebuyers. Knoxville and Chattanooga are two historic cities on the Tennessee River that have both undergone a rebirth in recent years, boosted by the surrounding natural beauty and their downtown redevelopment work. Regional General Manager, Jay Cherry highlights, “The recent work-from-home movement has only accelerated this growth as newcomers are attracted to Tennessee for its southern hospitality and notable absence of state income taxes.”

Are you interested in selling your home? Get started and request an offer on your home today with Opendoor.

Megan Meyer Toolson is the Chief Customer Officer at Opendoor.

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