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Consumer Insights

What your home personality says about you

Reading Time — 3 minutes

December 15, 2022

By Opendoor Team

Reading Time — 3 minutes

December 15, 2022

As we saw in our 2023 Trends to Watch report, classic style is always in. When we asked homeowners across the country what their preferred home style is, they made one thing clear: when it comes to designing their homes, classic style is the way to go.

What home personality are you? Read on to learn more about each style, and peep a few of our favorite Opendoor homes available.

The Traditionalist

FTLU: Familiarity, Timelessness, Loyalty, Uniqueness

Like a scented candle burning on a fall day, you want your home to evoke a sense of warmth and comfort from the moment you arrive. You firmly believe in “making a house a home.” Natural lighting, glistening hardwoods and oversized furniture come to mind when you think of your dream home. You know the versatility of Greige. Cue the dreamy earth tones.

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ENCV: Expression, Newness, Variety, Commonality

You see beyond first impressions and aren’t afraid to put your own stamp on things. You relish in the creative process and enjoy infusing your personal style into your projects. You’re a visionary driven by passion, enthusiasm and newness (and the prospect of major curb-appeal). Once you decide to take on a new project, there’s no stopping you.

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The Loyalist

FTLC: Familiarity, Timelessness, Loyalty, Commonality

You’re a lover of the classics. You’re not swayed by what’s trending. Rather, you know what you like and you stick to it. You love clean lines, simple design, and classic color palettes. You’re loyal to your design aesthetic, even if it’s not for everyone. You’re completely comfortable in your own skin. Why mess with a good thing?

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The Anti-Marie Kondo

ENVU: Expression, Newness, Variety, Uniqueness

You’re an unapologetically bold rule breaker. You’re all about catching eyes and catching compliments. Forget about “less is more.” To you, more is never enough. Why fade in the background when you can stand out? Maximalism is your comfort zone.

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Familiarity vs. Expression

Familiarity – You find comfort in the classics and the constants over the latest trends.

Expression – Those who like to push the envelope. You’re always on the lookout for the next big thing.

Timelessness vs. Newness

Timelessness – You know that styles become timeless for a reason (re: they’re the best). You prefer to indulge in what’s already beloved by the masses.

Newness – You’re always on the cusp of what’s cutting edge. Out with the old, in with whatever’s trending this week.

Loyalty vs. Variety

Loyalty – You know what you like and you stand by it. There’s no shame in more of the same.

Variety – You like to shake things up. Uniformity was never your thing. A little mixing and matching never hurt anyone.

Commonality vs. Uniqueness

Commonality – There’s power in popularity. You like that so many others share your same taste.

Uniqueness – You find beauty in what’s different. Your style might not be for everyone, but it’s definitely for you.

Further reading

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