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Opendoor launches in Detroit area and Southwest Florida

Written by
Rob Reiling

May 3, 2022


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Every day we hear from customers that the traditional real estate model is stressful, confusing, and time-consuming. At Opendoor, we provide a more seamless, transparent solution to homebuyers and sellers across the nation. Following our big move into the Northeast last month, our 2022 market momentum continues, allowing us to free sellers from the complexities and uncertainties of a slow and outdated process.

Today, we’re expanding our footprint in the Midwest, bringing that simple experience that everyone deserves to the greater Detroit area. We’re also growing our footprint from coast-to-coast by launching in Southwest Florida and expanding our existing presence in the Portland, Oregon area.

With consumers increasingly turning to digital solutions for everything from grocery shopping to hailing a ride, our recent Real Estate Trends survey found that consumers expect a similar digital experience when it comes to real estate. In fact, convenience and time-saving features remain a top priority for consumers with 82% of sellers preferring to use one company for all real estate transactions rather than working with multiple partners. Selling a home to Opendoor gives consumers access to their hard-earned home equity, cash to buy their next home, and a reliable experience that every homeowner deserves.


From Rochester Hills in the north, south to Allen Park, west to Ann Arbor and east to St. Claire Shores, Michigan residents in 6 counties and across 170 ZIP codes will now be able to make life-changing moves with confidence and control.

Commonly nicknamed the “Motor City,” the Detroit metro is expansive, diverse and booming. In addition to its history as a leader in the automotive industry, greater Detroit is also home to a booming technology industry and ranks as the 11th best state for business in the country (CNBC).

“As a native Michigander, I know that greater Detroit and Ann Arbor are vibrant and innovative areas known collectively for their pride and passion for sports, music, art, the automotive industry and more,” said Jim Lesinski, Senior Regional General Manager. “Today’s announcement builds on our established Midwest presence in Cleveland, Columbus, Indianapolis, Kansas City, and Minneapolis-St. Paul where we help consumers every day experience a better way to sell a home.”

Southwest Florida

Our launch into Southwest Florida expands on our existing presence in four major markets across the state. With today’s launch, Opendoor will now be available in Fort Myers, Naples, and all across Lee, Hendry, and Collier counties.

“Southwest Florida attracts people who want to take advantage of its pristine beaches, natural beauty, and warmer climate,” said Jay Cherry, Regional General Manager and a native Floridian. “We’re proud to continue to build on our presence in the Sunshine State, offering a seamless experience throughout Fort Myers, Naples, and the surrounding areas.”

Portland, OR Area

Opendoor first launched in Portland in 2019. Now, we’re expanding across the Columbia River to nearby Clark and Cowlitz counties in Washington.

“As we grow in the Pacific Northwest, Vancouver is a natural next step for Opendoor,” said Jessie Smith, Regional General Manager. “Vancouver sits in between the Pacific Coast, the Cascades, Mount St. Helens, Mt. Hood and the Columbia River Gorge, making it ideal for homeowners who want to be close to the outdoors but near a major metro like Portland.”

Sell Your Home At the Tap of a Button

At Opendoor, we’re changing the status-quo with a tech-driven process that is simple, fast, and certain. With Opendoor, selling is easy:

  • Request a competitive, cash offer through our website

  • No staging or showings (and no strangers coming through your home)

  • Close quickly – on your schedule – by choosing a close day that matches your life needs

Opendoor’s vision is simple – buy, sell and move at the tap of a button. If you’re looking to sell your home, request a free offer today!

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