Consumer Insights

Today’s Mismatched Market: Real Estate Perceptions vs. Reality

We surveyed people across generations and the U.S. to understand the different mindsets of buyers and sellers.

photo of modern home with solar panels

How to be eco-forward at home

Tips to be eco-forward at home.

Splurge or Save? What New Construction Buyers Value in Today’s Market

Opendoor's Homebuilder Partnership Program explores how new construction buyer sentiment, behaviors, and trends are changing amid shifting market conditions.

2023 is the year of universal decor

Uncovering consumers’ design priorities in our Home Decor Report.

Opendoor Home Personality Types

What your home personality says about you

What home personality suits your style? Read more to find out.

opendoor's 2022 First-Time Home Buyer Report

First-time buyers face challenges head-on

How first-time buyers are adapting in the changing market

Holiday decorating tips—according to a designer

Opendoor’s Home Designer shares her best winter decor tips.

Opendoor Financial Wellness survey

De-stressing homeownership

Introducing our new Financial Wellness Study

Millennials Homeownership Report 2022

The Millennial desire for homeownership

Our latest report seeks to understand what Millennials are willing to do to make homeownership possible.

The new normal: 2022 Real Estate Trends Report

Discover the latest consumer preferences when it comes to home buying and selling in 2022.

Opendoor survey on home space and storage

Honey, I shrunk the house!

At a time when our homes are our everything, one thing is for certain: space is a hot commodity.

opendoor-home-decor-report

New report: These design trends will reign supreme in 2022

Discover the decor and style trends homeowners are loving—and prioritizing—this year.

U.S. first-time homebuyers missed billions in work time house hunting

Opendoor releases new report that reveals some of first-time buyers’ biggest pain points.

Opendoor 2021 report: Achieving the American dream 

Opendoor reveals what it takes to buy a home in 2021's competitive real estate market.

Opendoor data reveals what consumers think about today’s real estate market

American consumers weigh in about the real estate market and what's the best investment.

Opendoor 2021 report: The hearts & minds behind today’s housing market

Exploring the home buyer and seller sentiment in the competitive real estate market.

Tales from the market: Where people are moving

Here are the hottest ZIP codes across five of our markets for homebuyers.

2021 Local Real Estate Trend Report

Today we are releasing Opendoor's 2021 Local Real Estate Trend Report.

2021 Real Estate Trend Report: Moving into Modernity

Opendoor's survey reveals the behaviors of home buyers and sellers across generations in 2021.

Summer’s Hottest Neighborhoods: Where People are Looking to Move

We uncover the most popular neighborhoods for homebuyers in five Opendoor markets.

America on the Move: Opendoor Survey August 2020

America on the move: Opendoor Releases New Survey & Resumes Buying Homes in 14 Additional U.S. Markets

Opendoor is now buying homes again in all 21 U.S. markets.

2019 in review: Why and where people moved this year

Opendoor has uncovered the top reasons why people moved in 2019 and the neighborhoods they chose.