We're hiring a cross-channel Senior Performance Marketing Manager who is equal parts strategist, analyst, operator, and partner manager. You will own end-to-end media planning, buying (via agencies, contractors, and platforms), optimization, and measurement across Paid Social, Video (TV, CTV, OLV), Audio, Display/Programmatic, Direct Mail, and other local media. You have experience with traditional channels, with deep, hands-on expertise in digital media and a bias for using AI and automation to scale output and quality. You are a flexible jack-of-all-trades who can zoom from long-term strategy into in-the-weeds execution to deliver measurable business outcomes. Critically, you know how to "build brand through a performance lens," connecting upper-funnel investments to near-term impact and long-term value creation.
You'll collaborate closely with the Sr. Paid Search Manager and the Director of Performance Marketing on blended measurement, audience strategy, and integrated cross-channel planning.
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Lead cross-channel strategy and plans: define channel roles, audience frameworks, geo strategy, flighting, and mix across Paid Social, TV/CTV/OLV, Audio (streaming and terrestrial), Display/Programmatic, Direct Mail, and other local media, anchored in digital excellence.
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Manage agencies, contractors, and platform partners: write briefs, set KPIs/SLAs, negotiate rates, push for inventory optimization, enforce QA standards, and ensure brand safety and suitability.
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Build brand through a performance lens: architect brand investments and creative systems that drive efficient reach, quality frequency, brand lift, and measurable downstream outcomes (site traffic, qualified leads, acquisition).
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Drive performance and learning velocity: design and run a rigorous test-and-learn roadmap (audiences, creative, supply, formats, bidding, landing experiences); scale winners, sunset underperformers, and codify learnings.
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Own budgets and pacing: forecast, allocate, and dynamically rebalance spend; connect investment to acquisition and brand outcomes; communicate returns, trade-offs, and risks crisply.
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Elevate measurement: lead incrementality and geo experiments; contribute inputs for MMM; maintain attribution hygiene; partner with Analytics and Data Science on experiment design and decision frameworks.
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Improve creative effectiveness: define specs and messaging frameworks by channel, with particular rigor on paid social creative and audience testing; partner with Brand/Creative on concepting, iteration, and refresh cadence; use AI to accelerate creative production, variant generation, and the speed of creative testing.
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Apply AI to scale performance and quality: leverage platform AI and custom automation (scripts/API) for creative generation and rotation, audience expansion, anomaly detection, pacing, and budget/mix reallocation; pilot and productionize LLM-powered workflows for media planning, creative ideation, and performance summarization.
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Strengthen data and tooling: champion single source-of-truth dashboards; reduce drift and duplicate tooling; leverage automation/AI to eliminate manual toil in planning, reporting, and trafficking.
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Communicate and influence: deliver clear reporting, insights, and recommendations to senior stakeholders; translate data into action and align cross-functional teams on next steps.
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7+ years in media planning/buying or performance marketing with deep expertise in digital (paid social, programmatic, CTV/OLV) and strong working knowledge of traditional channels (Linear TV, terrestrial radio, OOH, Direct Mail).
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Proven ability to build brand through a performance lens, linking brand media to acquisition and funnel efficiency while protecting quality reach and brand integrity.
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Demonstrated success managing agencies, contractors, and platform partners, negotiating value, and holding a high execution bar.
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Hands-on AI/automation experience: platform AI features, scripts/API, and LLM-assisted workflows for media ops, creative, and analysis; comfort evaluating and integrating new AI tools responsibly.
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Strong analytical toolkit: experimentation, funnel diagnostics, incrementality, and translating insights into decisions; experience with BI tools and/or SQL is a plus.
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Hands-on familiarity with major platforms and tools: DSPs (e.g., DV360, The Trade Desk), social platforms (e.g., Meta, TikTok), CTV partners (e.g., YouTube, Roku), ad servers, verification/brand safety solutions, analytics/attribution (e.g., GA4, MMPs, MMM providers, lift testing).
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Excellent communication, prioritization, and stakeholder management; thrives in ambiguity, moves with urgency, and maintains a high quality bar.
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Ownership mindset with flexibility to switch between strategy and hands-on execution.
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Experience in real estate, fintech/proptech, or performance-driven consumer brands.
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Agency and client-side experience.
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Depth in MMM/MTA, geo experiments, and incrementality frameworks; experience shaping a measurement roadmap.
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Comfort bridging brand and performance media; close partnership with creative, finance, product, and data science teams.
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Efficiency and impact: CAC/CPA, CPQL, incremental contribution, brand lift, quality reach/frequency.
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Operational excellence: pacing accuracy, testing velocity and iteration speed, creative refresh cadence, percent of workflows automated, QA/brand safety adherence.
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Strategic influence: clarity of media strategy, improvements to the partner/tooling ecosystem, and durable cross-functional alignment.